Andrew barton: the new saks collection

Published 20th Jul 2007 by Admin
Andrew barton: the new saks collection Welcome to my busy, hectic and very fun life!

Andrew%20Barton.jpgAs we speak, I'm on the first day of a three-day shoot for the new Saks collection. We'll be launching at Saks Live in November, so I can't say too much, but it is all going well.When we do a shoot like this, it is the final phase of a six-month project. We start by digesting trends and working with trends experts to establish what the key looks are going to be; then we work out what is going to be best for our brand and finally bring the concept to reality. The whole process involves lots of sleepless nights, dramas with models and all the usual problems associated with working in a team. But we're a team that have been working together to showcase the brand image for a number of years; we're pretty finely tuned and big believers in the 'fail to plan; plan to fail' mantra, so we don't get too many nasty surprises along the way. That won't stop me breathing a big sigh of relief when the shoot is over, though.Going on shoots is just one aspect of my job. In a typical week (if there's such a thing!) I might be working on a shoot for a glossy magazine; at a trade event, a seminar or a launch; and I always spend one day a week in the salon because I love spending time with my clients. I also spend quite a lot of time working with the team at Saks; be it projects with the Saks Art Team, which I head up, or working in Head Office with personnel, HR, PR or marketing there is always plenty for me to do. Over the last 20 years, I've dedicated a lot of time to sharing my knowledge and industry experiences. I take training sessions and help develop new training ideas and courses. When I started out I wanted to learn as much as I could and work with the people I thought were important within the industry and I want to give the next generation that same opportunity. That's all for now; more next week...ab-sign.jpg

BHA-Award-Icon.jpg

Admin

Admin

Published 20th Jul 2007

This is a test

Trending

Have all the latest news delivered to your inbox

You must be a member to save and like images from the gallery.